What is American Diamond Jewellery?

Diamond jewellery has long symbolised elegance, luxury, and timeless appeal. But not everyone can afford natural diamonds — and that's where American diamond jewellery steps in. Sparkling like the real thing, this popular alternative has taken the fashion world by storm. But what exactly is American diamond jewellery, and is it worth adding to your collection?

In this guide, we’ll explore everything you need to know, from what it’s made of, to whether it’s a smart buy, and how to care for it properly.

What is American Diamond Jewellery?

Despite its name, American diamond jewellery does not contain real diamonds. American diamonds are actually cubic zirconia (CZ) — a man-made gemstone created to imitate the sparkle of natural diamonds. They are commonly used in earrings, necklaces, rings, and bracelets because they offer a brilliant shine at a fraction of the cost.

The term “American diamond” is used in many countries to describe these high-quality CZ stones, especially in South Asia, where they are popular in both traditional and modern jewellery.

What is it Made Out Of?

American diamonds are made from cubic zirconia, which is created in a lab through a process that crystallises zirconium dioxide under high heat. This synthetic stone is then cut and polished to resemble a natural diamond as closely as possible.

Cubic zirconia is:

• Visually similar to diamonds in clarity and brilliance.

• Much softer than real diamonds, ranking 8 to 8.5 on the Mohs scale (diamonds are a 10).

• More affordable, allowing for large statement pieces without a high price tag.

American diamond jewellery is usually set in silver, gold-plated metals, or even brass, making it a great option for budget-conscious fashion lovers.

Is American Diamond Jewellery Worth Buying?

It depends entirely on your needs and expectations. If you’re looking for real diamonds as an investment or heirloom piece, American diamonds are not the answer. However, if you want affordable sparkle, stylish designs, and the freedom to wear glamorous jewellery every day without worry, they’re an excellent choice.

Why it might be worth it:

• Affordable luxury – Get the diamond look without the high price.

• Perfect for events – Ideal for weddings, parties, and gifting.

• Low maintenance – Easier to wear casually without fear of loss or damage.

However, it’s important to buy from reputable brands, as poor-quality American diamond jewellery can look dull or tarnish quickly.

What Brands Have American Diamond Jewellery?

Several well-known and boutique brands offer stylish and well-crafted American diamond jewellery. While major luxury jewellers focus on real diamonds, the following specialise or include American diamond collections:

Notable Brands:

• Zaveri Pearls – Popular in South Asia for bridal sets and traditional pieces.

• Voylla – Offers trendy and ethnic American diamond jewellery.

• Peora – Known for high-quality CZ rings and earrings globally.

• Forever 21 and Accessorize – Feature fashion-forward American diamond pieces at affordable prices.

Many online marketplaces such as Amazon, Myntra, and Flipkart also offer a wide variety of American diamond jewellery. Always read customer reviews and verify seller ratings before purchasing.

How to Clean American Diamond Jewellery

Since American diamonds are softer than real diamonds, they require a gentle cleaning routine to maintain their shine and clarity.

Safe Cleaning Tips:

• Mix warm water with a mild detergent or baby shampoo.

• Soak your jewellery for 10–15 minutes.

• Use a soft toothbrush to gently clean around the stones.

• Rinse thoroughly and dry with a lint-free cloth.

Avoid harsh chemicals, ultrasonic cleaners, and excessive rubbing as these can damage the plating or loosen stones.

Storage Advice:

• Store pieces separately to avoid scratching.

• Keep them in a dry, fabric-lined jewellery box.

• Remove jewellery before swimming, bathing, or applying lotion.

Proper care can keep your diamond-look jewellery shining for years.

Conclusion

American diamond jewellery offers an elegant, cost-effective way to enjoy the dazzling brilliance of diamonds without the heavy price tag. Made from cubic zirconia, these stones provide a near-identical look to real diamonds and come in a wide range of fashionable styles.

While they may not hold long-term value like real diamonds, they’re perfect for everyday wear, special occasions, or simply adding sparkle to your collection. With the right care and trusted sourcing, American diamonds can be a smart and stylish investment in your wardrobe.

FAQs

Is American diamond real?
No, American diamonds are synthetic stones made from cubic zirconia. They are not real diamonds but resemble them closely in appearance.

Do American diamonds shine like real diamonds?
Yes, to the untrained eye, American diamonds can look just as brilliant. However, they lack the depth and fire (rainbow sparkle) of real diamonds.

Can I wear American diamond jewellery every day?
You can, but regular exposure to water, perfume, or rough handling can reduce its shine. Clean and store it properly for longevity.

Are American diamonds good for wedding jewellery?
Absolutely. Many brides choose American diamonds for bridal sets, especially when seeking budget-friendly elegance.

How can I tell if my jewellery is American diamond or real diamond?
Cubic zirconia is usually heavier than a real diamond and lacks the same internal fire. Only a professional or a diamond tester can confirm this with certainty.