The 3 Month Salary Rule for Rings

Buying an engagement ring is more than just a purchase—it’s an emotional and financial investment. One of the most commonly repeated pieces of advice in this space is the “three-month salary rule.” But where did this rule come from, and does it really apply in today’s world?

For anyone about to propose or exploring the world of engagement rings, it's natural to feel pressure—especially when society attaches value to the size and cost of the ring. This blog will demystify the three-month rule, explore its origins, evaluate its relevance today, and guide you on what actually matters when choosing an engagement ring.

What Is the 3 Month Salary Rule?

The “three-month salary rule” suggests that you should spend the equivalent of three months’ income on an engagement ring. For example, if you earn £2,500 per month, you’d be expected to spend £7,500 on the ring. But where did this idea originate?

A Marketing Invention, Not a Tradition

The rule traces back to a marketing campaign by diamond company De Beers in the mid-20th century. Initially, they suggested one month’s salary was enough. Later, it evolved to two, and eventually, three months in some regions. The goal wasn’t rooted in tradition or practicality—it was designed to boost diamond sales.

Over time, this message became widely accepted, subtly pressuring couples to equate love with cost. But in today’s financial climate—with rising living costs, student loans, and shifting values—it’s no surprise many people are questioning whether this rule still holds up.

Is the 3 Month Salary Rule Accurate Today?

Modern Perspectives on Ring Spending

In reality, very few people stick to the rule. A 2023 study by jewellery analytics firm The Knot found that the average engagement ring spend in the UK was between £1,800 and £3,000—well below the traditional three-month threshold for most earners.

The truth is, couples are becoming more financially aware. Many would rather put money into a home, travel, or shared experiences than spend extravagantly on a ring. That doesn’t mean the ring isn’t meaningful—it means people are redefining what value and commitment look like.

Value Over Price Tag

What matters more than the price is the thought, effort, and symbolism behind the ring. If you’ve taken the time to find something personal, ethically sourced, or even custom-made, it will hold far more value than simply meeting a financial expectation.

Spending within your means shows responsibility—something far more attractive in a lifelong partner than overspending for the sake of optics.

How Many Months of Your Salary Should You Save for an Engagement Ring?

There’s no universal answer—but there is a smarter way to approach it.

1. Budget Based on Your Financial Situation

If you're living comfortably, saving regularly, and have a stable income, setting aside one to two months’ salary can be reasonable. However, if you’re managing debt or saving for bigger joint goals, then even one month’s salary may be too much—and that’s perfectly okay.

Start by creating a ring budget that won’t disrupt your financial stability. Consider a savings plan of 3 to 6 months that allows you to purchase the ring without using credit or impacting your quality of life.

2. Consider What Your Partner Values

Does your partner prefer minimalist or vintage styles? Would they appreciate a lab-grown diamond or a coloured gemstone like a sapphire or emerald? Do they value sustainability or craftsmanship over carat size?

Understanding their values can lead you to a ring that fits beautifully—emotionally and financially.

3. Explore Alternatives to Traditional Diamonds

Modern engagement rings come in all shapes, stones, and materials. You can find stunning rings using moissanite, emeralds, sapphires or lab-grown diamonds at a fraction of the cost of traditional options. These alternatives can still feel luxurious without the same financial burden.

Conclusion

The three-month salary rule is not a financial commandment—it’s a dated marketing strategy. What truly matters is finding an engagement ring that reflects your relationship, suits your financial situation, and aligns with your partner’s preferences.

Whether you spend £500 or £5,000, the real investment is in the love and future you’re building together. Thoughtfulness, not price, is what makes an engagement ring priceless.

FAQs

Is the 3-month rule legally or culturally required?
No, it is neither a legal obligation nor a cultural tradition. It originated as a marketing strategy and has no official basis.

How much do most people spend on an engagement ring in the UK?
On average, couples in the UK spend between £1,800 and £3,000. However, this varies greatly depending on income, style preferences, and financial priorities.

Can I propose with a non-diamond ring?
Absolutely. Many people choose rings with alternative stones like sapphires, emeralds or lab-grown diamonds. The ring should reflect your partner’s taste and values.

Is it embarrassing to spend less than the 3-month rule?
Not at all. Most people today prioritise financial health and personalisation over outdated spending expectations.

How should I save for an engagement ring?
Set a clear budget, create a separate savings pot, and give yourself a few months to reach your goal. Avoid using credit or taking out loans for the purchase.